The Art of Identity: Creating and Managing a Successful Corporate Identity: Creating and Managing a Successful Corporate Identity

1st Edition

Mark Rowden

Published November 22, 2017
Reference - 224 Pages
ISBN 9781138710665 - CAT# Y324505
Series: Routledge Revivals

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This title was first published in 2000:  This text redefines corporate identity. It offers an insight into the creation, management and measurement of identity - and into why the right identity can transform your organization. With the help of tests and illustrations, Mark Rowden challenges readers to jettison ineffectual compromises and half-baked solutions in order to achieve the identity that really gives an advantage. He focuses on "correct" thinking through the application of design, and presents several management tools which should enable managers to define the fundamental qualities of their organization, to translate them into visual media, and to judge how well a new identity communicates them.

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