The Art of Compassionate Business: Main Principles for the Human-Oriented Enterprise

1st Edition

Bruno Roque Cignacco

Productivity Press
March 28, 2019 Forthcoming
Reference - 306 Pages - 10 B/W Illustrations
ISBN 9780367139254 - CAT# K410112

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There are several well-ingrained assumptions regarding the dynamics of work and business activities, which are completely arguable. Some examples of these widespread assumptions in the business and work environments, such as: employees being commodities, competitors are perceived as threats, companies’ resources are perceived as limited, customers are perceived as scarce and difficult, etc. All which lead to the question, "Is there a way to perform business activities more humanly?"

The readers of this book are prone to change the way they perform in business situations, become more focused on the human aspects of business activities. The users of this knowledge and those affected by them will undergo a profound internal transformation, which will change the way they perform business situations. They’ll benefit from gradually testing and implementing the guidelines conveyed in this book, both in the business environment and the workplace. When readers put these principles in practice, positive ripple effects are bound to affect other stakeholders of the organization they work for.

This book includes aspects related to mission and vision, passion, business mindset, organizational learning, improvement of business conversations, use of constructive criticism, betterment of relationships with the most relevant stakeholders (customers, suppliers, intermediaries, community, employees, etc.). The book also includes a discussion of creativity and the innovation process as well as other relevant aspects related to a healthy business environment. Extensive appendices include topics such as negotiation, marketing, use of social media as well as others.


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