The Advertising Agency (RLE Marketing): Procedure and Practice

1st Edition

Floyd Y. Keeler, Albert E. Haase

Routledge
Published December 21, 2015
Reference - 314 Pages
ISBN 9781138997653 - CAT# Y210944
Series: Routledge Library Editions: Marketing

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Summary

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

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