The Advertising Age Encyclopedia of Advertising

1st Edition

John McDonough, Karen Egolf

Published November 22, 2002
Reference - 2000 Pages
ISBN 9781579581725 - CAT# RT1722

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For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website.

Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.


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