Targeting the Powerful: International Prospect Research

1st Edition

Vanessa Hack

Routledge
Published December 1, 1997
Reference - 368 Pages
ISBN 9780851423654 - CAT# Y001487

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Summary

If your organisation wants to tap into the wealth and influence of the rich and powerful, you need to know as much about them as possible. Prospect research, already used by fund-raisers with considerable success in the USA to target key people, can make all the difference to the success or failure of your initial approach. Targeting the powerful: international prospect research is a highly practical guide to prospect research, written by a leading expert. It explains how to conduct in-depth research into a person, company or charitable foundation, and how to use the information to recommend a line of approach most likely to succeed.
Contents:What is prospect research?; Setting up a prospect research department; Online, CD-ROM, the Internet or paper? Ethics, security and confidentiality; Day to day questions; Finding the prospects; Marketing your organisation to the prospect; People; Company information; Foundations and trusts; International comparisons; A report on a new country; General sources for a new country; Specific international resources; The United Kingdom; Western Europe and Scandinavia; Central and Eastern Europe; Asia-Pacific; The United States; Canada; The rest of the world; Addresses; Index.

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