Looking ahead to the 21st century, Sustainable Tourism explains the current thinking process that underlies the emerging international principles of more sustainable development in travel and tourism.
Using international illustrations it draws on experience and good practice as they are being increasingly applied around the world in the late 1990s. In sharp contrast to the problem analysis approach adopted by so many authors to this subject, this book is focused on the pro-active role the private sector industry can play in partnership with the public sector to achieve solutions through its day-to-day operations and marketing, expecially in product enhancement and quality controls.
Case material, contributed by senior professionals in the industry, include:
*Kruger National Park, South Africa *Quicksilver Connections, Barrier Reef, Australia *Edinburgh's Old Town, UK *Ironbridge Gorge Museum, UK *Rutland Water, UK.
Industry illustrations are drawn from British Airways, Grecotel, Inter-Continental Hotels and Resorts, the International Federation of Tour Operators, P&O and TUI.
Professor Victor Middleton has had some thirty years' international experience of marketing practice covering most of the private and public sectors of travel and tourism. He holds appointments as Visiting Professor at Oxford Brookes University and University of Central Lancashire.
Dr Rebecca Hawkins runs her own business specialising in environmental aspects of tourism projects and has undertaken a number of pioneering programmes in this role. She was Deputy Director of the World Travel and Tourism Environment Research Centre at Oxford Brookes University, where she worked with Victor Middleton.
Table of Contents
Foreword; Preface; The context, the issues, a global over-view - Environment, tourism: a marketing perspective; Global environmental issues; International summary of tourism and environment: Northern Europe, Mediterranean and North America; International summary of tourism and environment: East Asia & Pacific, Caribbean, Eastern Europe and Rest of the World; Travel and tourism: the world's largest industry; The environmental significance of holiday and leisure tourism; Managing tourism for sustainability at specific destinations - Managing tourism: the local destination focus; Managing tourism at local destinations: the public sector role; Managing tourism at local destinations: the private sector role; The marketing processes for sustainable tourism at destinations; The issues and cases of good management practice in the main sectors of travel and tourism - The 'R' word guide to corporate action on sustainability; Sustainability in the accommodation sector, with international illustrations; Sustainability in visitor attractions sector; Sustainability in the transport sector, with international illustrations; Sustainability in the tour operator sector, with international illustrations; International cases of good management practice for sustainability - Quicksilver Connections Ltd, Barrier Reef, Australia; Kruger National Park, South Africa; Edinburgh's Old Town, UK; Anglian Water Services, Rutland Water, UK; Ironbridge Gorge Museum, UK; Epilogue - Positive visions for sustainable tourism; Appendices - Select glossary of useful environment, tourism and marketing terms; Environmental regulations, market mechanisms and self-regulatory codes of conduct influencing the tourism industry; Select bibliography; Index.