Successful Product and Business Development, First Edition

1st Edition

N. Giragosian

CRC Press
Published November 1, 1978
Reference - 320 Pages
ISBN 9780824767709 - CAT# DK3184

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Summary

This book shows how the people carrying out industrial commercial development perform the vital functions and deals with the organization and structure of commercial development. It describes the change in thinking of chemical companies from a product-oriented outlook to a business-oriented one.

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