Successful Marketing Communications

1st Edition

Cathy Ace

Routledge
Published August 29, 2001
Textbook - 222 Pages
ISBN 9780750650274 - CAT# Y129889

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Summary

'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation.


Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers.

The book is backed up by a companion website containing the most up-to-date resources and examples.

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