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Strategy Matters


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Global Strategic Responsiveness: Exploiting Frontline Information in the Adaptive Multinational Enterprise

Global Strategic Responsiveness: Exploiting Frontline Information in the Adaptive Multinational Enterprise

Torben Juul Andersen, Carina Antonia Hallin
April 11, 2017

Global firms must operate in turbulent conditions, facing relentless pressure to be efficient, whilst also accommodating local factors and ways of thinking. This book offers an insight into how an adaptive multinational enterprise can achieve a sustainable competitive advantage in an uncertain...

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