1st Edition

Strategies for International Industrial Marketing (RLE International Business) The Management of Customer Relationships in European Industrial Markets

Edited By Peter W Turnbull, Jean-Paul Valla Copyright 1986
    328 Pages
    by Routledge

    328 Pages
    by Routledge

    This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.