Strategies for International Industrial Marketing (RLE International Business): The Management of Customer Relationships in European Industrial Markets

1st Edition

Peter W Turnbull, Jean-Paul Valla

Published March 21, 2014
Reference - 324 Pages
ISBN 9780415752169 - CAT# Y162422
Series: Routledge Library Editions: International Business

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This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.


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