Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues

1st Edition

P.M. Rao, Joseph A. Klein

Routledge
Published February 8, 2013
Reference - 248 Pages
ISBN 9780765617989 - CAT# Y177246

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Summary

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

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