Strategic Writing: Multimedia Writing for Public Relations, Advertising and More

4th Edition

Charles Marsh, David W. Guth, Bonnie Short

Routledge
Published November 20, 2017
Textbook - 348 Pages
ISBN 9781138037120 - CAT# Y328708

For Instructors Request Inspection Copy

was $100.95

USD$80.76

SAVE ~$20.19

Add to Wish List
FREE Standard Shipping!

Summary

In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title