Apple Academic Press
Published November 3, 2015
Reference - 314 Pages - 50 B/W Illustrations
ISBN 9781926895680 - CAT# N11002
Series: Advances in Hospitality and Tourism
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Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy presents cutting-edge knowledge and research related to strategic winery tourism and winery management. It highlights the major theories on strategic winery tourism and winery management and encompasses a variety of topics ranging from strategic winery tourism development to winery tasting room management.
With chapters written by academic researchers and winery industry professionals, the purpose of the book is to explore the theoretical foundations of winery tourism and winery management. Importantly, the book taps into the following topics:
There have been a few books dealing with winery tourism and management in spite of the significance of the topic. The editor of the book merges winery tourism with winery management. Importantly, some topics such as winery revenue management and winery tasting room management included in the book are critical in managing a winery.
This is a must-have book for students majoring in culinary and hospitality and tourism management as well as for winery industry professionals such as winery general managers and owners.
The Gourmand Awards jury has announced that Strategic Winery Tourism and Management is the national book winner in its category: Best Wine Book Professionals. "This academic book structures clearly the concepts and practice of wine tourism, studying all aspects in a very broad overview. It is useful for planning and action," says Edouard Cointreau, President of the Jury, Gourmand World Cookbook Awards.
The book will now compete in its category against winners from other countries for the Best in the World. The results will be announced on May 27 & 28, 2017 at the annual Gourmand Awards Ceremony.
The Business of Wine; Anisya Thomas Fritz
Wine Tourism Strategy-Making: A Model for Planning and Implementation; Robert J. Harrington and Michael C. Ottenbacher
Strategic Winery Management and Tourism: Value-Added Offerings and Strategies Beyond Product Centrism; Marc Dressler
Wine Versus Weddings: Wine Tourism in the Emerging North Carolina Wine Industry; Ian M. Taplin and Minh-Trang Thi Nguyen
Wine Tourism in Bordeaux; Tatiana Bouzdine-Chameeva, Christophe Faugère, and Pierre Mora
Emerging Issues in Winery Tourism; Liz Thach
Wine Tourism in China; Jinlin Zhao
Analyzing the Effects of Short- and Long-Term Customer Relationship on the Wine Customer Lifetime Value; Michael R. Santos and Vincent Richman
Designing for Sales: Winery Design and the Visitor Experience; Douglas Thornley and Gould Evans
Using ANNs to Determine Place Evoked Effective Consumer Reactions in Wine Tourism; Albert Stöckl and Wolfram Rinke
Effective Winery Tasting Room Management; Stephanie Friedman
Service Quality, Brand Loyalty, and Wine Tourism; Melissa A. Van Hyfte
Exploring an Effective Winery Revenue Management Strategy; Kyuho Lee
Financial Ratio and Valuation Analyses of Constellation Brands Inc.: A Case Study; Michael R. Santos and Vincent Richman
The Rise of Wine Education in Mainland China: A First-Hand Account and Analysis; Edward Ragg
"Unlike existing few books in the area, the perspective of this book on strategic winery tourism, winery marketing, and management is refreshing. A wide variety of timely and important topics are covered, ranging from product development, winery testing room management, financial and revenue management issues to service quality management, design, and experience. It is an excellent addition to the growing area of winery tourism management. The book is nicely and comprehensively crafted to serve as a major source of reference for both practitioners, researchers, and students of culinary, hospitality and tourism management."
— Muzaffer Uysal, Professor, Virginia Tech