This book provides a comprehensive overview of current strategic challenges and measures required to meet those challenges in a dynamic industry. Experts from aviation practice and management, in addition to acknowledged scholars, contribute to this volume and combine academic expertise with economic and business perspectives in an unprecedented way for the aviation field. The focus is not restricted to passenger airlines. The five parts of the book additionally include chapters on alliance management and formation, strategic issues for air freight carriers and airport companies, as well as impacts the airline industry exerts on its environment. The book combines both concepts and results from recent academic research with applications and case studies from major industry players. Readership includes academics, students on advanced aviation courses, senior aviation professionals in airline, airport and supplier companies, international organizations and governmental agencies.
Table of Contents
Contents: Passenger Airlines: Competition policy in European aviation markets, Carsten Bermig; Business models in the airline sector - evolution and perspectives, Thomas Bieger and Sandro Agosti; Consolidating the network carrier business model in the European airline industry, Stefan Auerbach and Werner Delfmann; From production-orientation to customer-orientation - modules of a successful airline differentiation strategy, Kim Flenskov; Strategic airline positioning in the German Low Cost Carrier (LCC) market, Thorsten Klaas and Joachim Klein; Low cost carriers in Southeast Asia: a preliminary analysis, Mark Goh; The future of Continental traffic programme: how Lufthansa is countering competition from no-frills airlines, Christoph Klingenberg; Competitive dynamics theory - application to and implications for the European aviation market, Caroline Heuermann. Alliances: Cooperation and integration as strategic options in the airline industry - a theoretical assessment, Thomas Fritz; Interface management in strategic alliances, Matthias Graumann and Marcus Niedermeyer; Synergy allocation in strategic airline alliances, BjÃ¶rn GÃ¶tsch and Sascha Albers; The effect of high-level alliance formation on the profitability of participating airline carriers, Jens RÃ¼hle; Marriages and divorces: strategic alliances in the networked economy - the case of Air New Zealand, Kathryn Pavlovich. Airports:Forces driving industry change - impacts for airports' strategic scope, Robert J. Aaronson; The airport of the future against the backdrop of dramatic changes in the aviation sector, Michael Garvens; Internationalization strategies for airport companies, Benjamin Koch and Sven Budde; Evaluating airport cooperation and acquisition strategies, Andrea Pal and Wolfgang Weil; The role of intermodal transportation in airport management, Hans G. Fakiner. Air Cargo: Reflecting the prospects of an air cargo carrier, Andreas Otto; Drivers of alliance formation in the air cargo busi
'...essential reading for anyone who is interested in having a comprehensive and up-to-date understanding of the crucial strategic issues involved in managing the aviation industry. It makes an invaluable contribution to the aviation literature by striking an effective balance between academic theory and industry business practice and a key strength lies in the wide-ranging analysis which considers different aspects of both airline and airport operations.' Dr Anne Graham, University of Westminster, UK 'The changes taking place in the aviation industry in recent years have been posing critical problems for airlines, new and old, and for airports. For many airlines, survival depends on their ability to develop new business models to enable them to adapt to the changed environment. This book brings together a wealth of analytical and descriptive material on how airlines and airports are adapting their business models and moulding their strategies. It consists of a well integrated range of papers based on sound analytics and practical experience. As such, it constitutes an essential reference on management challenges in the aviation industry.' Professor Peter Forsyth, Monash University, Australia 'It represents a significant contribution to Air Transport Management literature and presents an excellent work of reference for those studying Airline and Airport Economics and Operations and for those tasked with making strategic decisions in these dynamic sectors.' The Aerospace Professional May 2007