Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods

1st Edition

Susanne Royer

Routledge
Published November 2, 2012
Reference - 272 Pages
ISBN 9780415652001 - CAT# Y143831
Series: Routledge Advances in Management and Business Studies

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Summary

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.

Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

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