Strategic Corporate Social Responsibility in Malaysia

1st Edition

Rusnah Muhamad, Noor Akma Mohd Salleh

Routledge
February 12, 2019 Forthcoming
Reference - 184 Pages - 17 B/W Illustrations
ISBN 9780367174989 - CAT# K413754
Series: Routledge Research in Sustainability and Business

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Summary

To fully comprehend corporate social responsibility (CSR), corporations must understand the many-sided nature of CSR. This book provides insight into the theoretical foundation, beliefs, and expectations of the multiple stakeholders; the governance of CSR commitment; and corporations’ strategies associated with the design, development, implementation and communication strategies for CSR through the case study on Malaysia. The book also explains why corporations should pursue a dual economic and social function and why it being critical to an organisation’s success. It also describes the CSR trends and influences such as sustainability and globalisation on the future of CSR.

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