Strategic Analysis: Processes and Tools

1st Edition

Andrea Beretta Zanoni

Routledge
Published July 27, 2016
Reference - 136 Pages
ISBN 9781138203099 - CAT# Y289268
Series: Routledge Research in Strategic Management

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Summary

In the last few years, competition has become increasingly more complex, variable and dynamic, as can be seen in phenomena like globalization and technological acceleration. To cope with the dynamism and uncertainty of competition, enterprises need capabilities that enable them to respond to competition, as well as to improve their analytical skills and knowledge in order to better manage new strategic projects.

Strategic analysis uses both quantitative and qualitative tools to understand both competitive contexts and available company resources. In Strategic Analysis: Processes and Tools, author Andrea Beretta Zanoni develops a theory of strategic analysis and offers models for the application of strategic analysis tools during all phases of the process including planning and decision-making, the development of control, and the formulation of a strategic diagnosis.

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