Storytelling in Organizations

1st Edition

Laurence Prusak, Katalina Groh, Stephen Denning, John Seely Brown

Published August 26, 2004
Reference - 208 Pages
ISBN 9780750678209 - CAT# Y128029

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This book is the story of how four busy executives, from different backgrounds and perspectives, were surprised to find themselves converging on the idea of narrative as a valuable lens for understanding and managing organizations.

The authors describe the power of narrative and storytelling in their own experience working on knowledge management, change management, and innovation strategies in organizations such as Xerox, the World Bank, and IBM. Storytelling in Organizations lays out for the first time why narrative and storytelling should be part of the mainstream of organizational and management thinking.


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