Published March 8, 2010
Textbook - 352 Pages
ISBN 9781856179478 - CAT# Y131226
Published August 25, 2017
Textbook - 348 Pages
ISBN 9781138473577 - CAT# Y371686
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Stats Means Business is an introductory textbook written for Business, Hospitality and Tourism students who take modules on Statistics or Quantitative research methods.
Recognizing that most users of this book will have limited if any grounding in the subject, this book minimizes technical language, provides clear definition of key terms, and gives emphasis to interpretation rather than technique. Stats Means Business enables readers to:
This new edition includes extra content related to Hospitality and Tourism courses, an extension of the interpretation of correlation analysis and a new section on how to design questionnaires.
We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.