Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data

1st Edition

Bruce Ratner

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Chapman and Hall/CRC
Published May 28, 2003
Reference - 384 Pages
ISBN 9780429233586 - CAT# KE90798

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Summary

Traditional statistical methods are limited in their ability to meet the modern challenge of mining large amounts of data. Data miners, analysts, and statisticians are searching for innovative new data mining techniques with greater predictive power, an attribute critical for reliable models and analyses.
Statistical Modeling and Analysis fo

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