In any activity an organisation undertakes, whether strategic, operational or tactical, the activity can only be successful with the input, commitment and support of its people - stakeholders. Gaining and maintaining the support and commitment of stakeholders requires a continuous process of engaging the right stakeholders at the right time and understanding and managing their expectations. Unfortunately, most organisations have difficulty implementing such culture change, and need assistance and guidance to implement a consistent process for identification and management of stakeholders and their changing expectations. As a continuous improvement process, stakeholder management requires understanding and support from everyone in the organisation from the CEO to the short-term contractor. This requires the concepts and practices of effective stakeholder management to become embedded in the culture of the organisation: 'how we do things around here', this book provides the 'road map' to help organisations achieve these objectives. The text has two specific purposes. Firstly, it is an 'how-to' book providing the fundamental processes and practices for improving stakeholder management in endeavours such as projects, and program management offices (PMO), it also gives guidance on organisational survival during mergers and acquisitions, preparing for the tender bidding, and marketing campaigns. Secondly, Lynda Bourne's book is for organisations that have recognised the importance of stakeholder engagement to their success, it is a guidebook for assessing their current maturity regarding implementation of stakeholder relationship management with a series of guidelines and milestones for achieving the preferred level of maturity.
’Met all my needs and more. ...Recommended as a must read...despite having managed stakeholders for years but never stopped to really think of why they present unique problems and how to manage and prevent these issues becoming problems that could delay a project. If you don't read this book it's at your own peril.’ F.A. Perry, reviewer on Amazon.co.uk, 5 out of 5 stars ’Dr Bourne’s book provides a road map organisations can use to improve their management of stakeholder relationships to the benefit of both the stakeholders and the organisation.’ Patrick Weaver, ProjectMangers.net ’...The book is written in a way that lends itself to being read from start to finish or used as a reference, with each chapter title being quite self-explanatory... It is likely that any manager or leader who considers their stakeholders important, will find value in Lynda Bourne’s book. Some might read out of interest and others will read with a view to bringing about positive change to the way in which stakeholder relationships are managed by their organisations.’ Rob Llewellyn, CXO Transform