Sports and City Marketing in European Cities

1st Edition

Leo van den Berg, Erik Braun, Alexander H.J. Otgaar

Routledge
Published February 27, 2017
Reference - 134 Pages
ISBN 9781138254824 - CAT# Y313415
Series: EURICUR Series (European Institute for Comparative Urban Research)

For Instructors Request Inspection Copy

was $57.95

USD$46.36

SAVE ~$11.59

Currently out of stock
Add to Wish List
FREE Standard Shipping!

Summary

In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite. This mass global audience is invited not only to watch the sporting event, but also to visit the city where it takes place. Such events may help promote the host city as a tourist destination and business location. City governors are becoming increasingly aware of the possibilities of using sport as an instrument of reaching objectives of urban management. This engaging book investigates the state of the art of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each of these cities, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing and how the cities have attempted to maximize their potential through sports and city marketing policies. A comparison of the findings highlights the merits or disadvantages of sports clusters and strategic co-operation in sports and city marketing.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title