Sports Innovation Management

1st Edition

Vanessa Ratten

Routledge
Published August 22, 2017
Reference - 128 Pages
ISBN 9781138037328 - CAT# Y328723

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Summary

This book introduces readers to emerging issues of sport innovation. The book focuses on the role of innovation in the sports context and how we can leverage opportunities that arise from networks and optimize resources by identifying where they are most effective. It helps to identify the conditions and procedures that emergent business ventures need to be formed.

The book is a useful reference for sports organizations, athletes and government organizations promoting the use of innovation to generate competitive advantage in the global marketplace.

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