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Sport Business Insights

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Sport Branding Insights

Sport Branding Insights

1st Edition

Constantino Stavros, Aaron C.T. Smith
November 05, 2019

In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to ‘brand’ – and therefore differentiate – a sport club, player, code, or event in a highly competitive entertainment market. For anyone seeking...

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