Sport Business Insights is a series that aims to cut through the clutter, providing concise and relevant introductions to an array of contemporary topics related to the business of sport. Readers – including passionate practitioners, curious consumers and sport students alike - will discover direct and succinct volumes, carefully curated to present a useful blend of practice and theory. In a highly readable format, and prepared by leading experts, this series shines a spotlight on subjects of currency in sport business, offering a systematic guide to critical concepts and their practical application.
By Christos Anagnostopoulos, Dimitra Papadimitriou, Terri Byers, Grzegorz Botwina
May 27, 2024
This book introduces the fundamentals of sport governance, assuming no prior knowledge on the part of the reader. It explains to students and practitioners alike why governance matters and how it can be better practiced in sport organizations. Introducing key concepts and the micro-processes of ...
By Leah Gillooly, Terry Eddy, Dominic Medway
January 29, 2024
This book is an accessible, practical, and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of ...
By Emily Hayday, Holly Collison-Randall, Sarah Kelly
September 25, 2023
Esports Insights outlines the fundamental characteristics, features, and structures of the rapidly growing esports industry and acts as the perfect primer for readers without any prior knowledge of esports. Featuring international case studies in every chapter, this book showcases the contemporary...
By Norm O’Reilly, Gashaw Abeza, Mark Harrison
May 31, 2023
Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from ...
By Constantino Stavros, Aaron C.T. Smith
November 05, 2019
In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to ‘brand’ – and therefore differentiate – a sport club, player, code, or event in a highly competitive entertainment market. For anyone seeking...