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Special Issues of Social Influence


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Social Influence and Consumer Behavior

Social Influence and Consumer Behavior

Daniel J. Howard, Amna Kirmani, Priyali Rajagopal
September 12, 2014

A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This collection of innovative essays examines both the conscious and non-conscious effects of social influence on consumer behavior processes and outcomes,...

Individual Differences and Social Influence

Individual Differences and Social Influence

Jerry M. Burger
June 29, 2010

Despite widespread acknowledgment that both personal and situational factors influence behavior, researchers in the area of social influence have been slow to examine individual differences in their work. Indeed, social influence investigators often point to their findings to illustrate the power...

Social Influence and Creativity: A Special Issue of Social Influence

Social Influence and Creativity: A Special Issue of Social Influence

Marlene Turner
November 19, 2008

How do social influences affect such outcomes as creativity, innovation, originality, and inventiveness? While major advances have been made, many questions regarding the impact of contextual and social factors on creativity and innovation remain.  This collection examines a rich array of...

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