Speaking With A Purpose

9th Edition

Arthur Koch, Jason Schmitt

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Routledge
Published June 3, 2016
Textbook - 144 Pages
ISBN 9781315506210 - CAT# YE83814

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Summary

Effective speechmaking is vital to anyone who needs to get up in   front of an audience. From businesspeople, lawyers, politicians, and clergy to committee chairs, teachers, concerned citizens, and storytellers, competent public speaking is vital to the speaker's credibility. KEY TOPIC: This brief, step-by-step approach to the speechmaking process allows readers to concentrate on the preparation, practice, and presentation without getting bogged down in theoretical discussion. Topics include: getting started, audience analysis, supporting ideas and material, preparation, delivery, and more. MARKET: Ideal for anyone who has to prepare a speech. 

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