Sourcebook for Political Communication Research Methods, Measures, and Analytical Techniques

Introduction

1. Advancing Methods and Measurement: Supporting Theory and Keeping Pace with the Modern Political Environment

R. Lance Holbert, The Ohio State University, and Erik P. Bucy, Indiana University

Survey Methodology

2. Challenges and Opportunities of Panel Designs

William P. Eveland, Jr., The Ohio State University, and Alyssa C. Morey, The Ohio State University

3. The Rolling Cross-Section: Design and Utility for Political Research

Kate Kenski, University of Arizona, Jeffrey A. Gottfried, University of Pennsylvania, and Kathleen Hall Jamieson, University of Pennsylvania

4. Political Communication Survey Research: Challenges, Trends, Opportunities

Lindsay H. Hoffman, University of Delaware, and Dannagal Goldthwaite Young, University of Delaware

Secondary Analysis and Meta Analysis

5. Secondary Analysis In Political Communication Viewed as Creative Act

R. Lance Holbert, The Ohio State University, and Jay Hmielowski, The Ohio State University

6. Comparing the ANES and NAES for Political Communication Research

Michael W. Wagner, University of Nebraska-Lincoln

7. The Implications and Consequences of Using Meta-Analysis for Political Communication

Mike Allen, University of Wisconsin-Milwaukee, David D’Alessio, University of Connecticut, and Nancy Burrell, University of Wisconsin-Milwaukee

Experimental Methods

8. Experimental Designs for Political Communication Research:　Using New Technology and Online Participant Pools to Overcome the Problem of Generalizability

Shanto Iyengar, Stanford University

9. Expressing versus Revealing Preferences in Experimental Research

Yanna Krupnikov, Indiana University, and Adam Seth Levine, University of Michigan

10. The Face as a Focus of Political Communication: Evolutionary Perspectives, Experimental Methods, and the Ethological Approach

Patrick A. Stewart, University of Arkansas, Frank K. Salter, Max Planck Society, Andechs, Germany, and Marc Mehu, University of Geneva, Geneva, Switzerland

11. Multi-Stage Experimental Designs in Political Communication Research

Glenn J. Hansen, University of Oklahoma, and Michael Pfau, University of Oklahoma

Content Analysis

12. Image Bite Analysis of Political Visuals

Erik P. Bucy, Indiana University, and Maria Elizabeth Grabe, Indiana University

13. Identifying Frames in Political News

Dennis Chong, Northwestern University, and James N. Druckman, Northwestern University

14. Content Analysis in Political Communication

William L. Benoit, Ohio University

Discourse Analysis

15. The Uses of Focus Groups in Political Communication Research

Sharon E. Jarvis, University of Texas-Austin

16. Genealogy of Myth in Presidential Rhetoric

Robert L. Ivie, Indiana University, and Oscar Giner, Arizona State University

Network and Deliberation Analysis

17. Methods for Analyzing and Measuring Group Deliberation

Laura W. Black, Ohio University, Stephanie Burkhalter, Humboldt State University, John Gastil, University of Washington, and Jennifer Stromer-Galley, University of Albany, SUNY

18. Porous Networks and Overlapping Contexts: Methodological Challenges in the Study of Social Communication and Political Behavior

Scott D. McClurg, Southern Illinois University

Comparative Political Communication

19. Mediatization of Politics: Toward a Conceptual Framework for Comparative Research

Jesper Stromback, Mid Sweden University, Sundsvall, Sweden

20. International Applications of the Agenda-Setting Acapulco Typology

Maxwell E. McCombs, University of Texas-Austin, Salma Ghanem, University of Texas-Pan American, Federico Rey Lennon, Catholic University, Argentina, R. Warwick Blood, University of Canberra, Australia, and Katherine Chen, National Chengchi University, Taiwan

21. Political Communication Across the World: Methodological Issues Involved in International Comparisons

Christina Holtz-Bacha, University of Erlangen-Nürnberg, Germany, and Lynda Lee Kaid, University of Florida

Statistical Techniques

22. Expanding the Use of Structural Equation Modeling (SEM) in Political Communication

R. Lance Holbert, The Ohio State University, and Heather L. LaMarre, University of Minnesota

23. Mediation and the Estimation of Indirect Effects in Political Communication Research

Andrew F. Hayes, The Ohio State University, Kristopher J. Preacher, University of Kansas, and Teresa A. Myers, The Ohio State University

24. Time-Series Analysis and the Study of Political Communication

Jennifer Jerit, Florida State University and Adam F. Simon, Yale University

Measurement

25. Concept Explication in the Internet Age: The Case of Interactivity

S. Shyam Sundar, The Pennsylvania State University, and Saraswathi Bellur, The Pennsylvania State University

26. Beyond Self-Report: Using Latency Measures to Model the Question Answering Process on Web-Based Public Opinion Surveys

John E. Newhagen, University of Maryland

27. What the Body Can Tell Us About Politics: The Use of Psychophysiological Measures in Political Communication Research

Erik P. Bucy, Indiana University, and Samuel D. Bradley, Texas Tech University

Conclusion

28. Looking Back and Looking Forward: Observations on a Rapidly Evolving Field

Gerald Kosicki, The Ohio State University, Doug M. McLeod, University of Wisconsin-Madison, and Jack M. McLeod, University of Wisconsin-Madison

Biography

Erik P. Bucy (PhD, University of Maryland–College Park, 1998) is an Associate Professor of Telecommunications and Adjunct Associate Professor in the Department of Political Science and School of Informatics at Indiana University, Bloomington. Bucy is the editor of Politics and the Life Sciences, and author, with Maria Grabe, of Image Bite Politics: News and the Visual Framing of Elections. Bucy serves on the editorial boards of Human Communication Research, The Information Society, and Mass Communication and Society. He has held visiting and research appointments at the University of Michigan and Dartmouth College.

R. Lance Holbert (PhD, University of Wisconsin–Madison, 2000) is an Associate Professor and Director of Graduate Studies in the School of Communication at The Ohio State University. He is the author of several articles on the use of structural equation modeling in the communication sciences. His most recent research has appeared in the Journal of Communication, Communication Research, Communication Monographs, and Media Psychology. He serves on the editorial boards of many journals, including the Journal of Communication, Communication Monographs, and the Journal of Broadcasting & Electronic Media.