Solid Gold: Popular Record Industry

1st Edition

R. Serge Denisoff

Routledge
Published December 31, 1975
Reference - 504 Pages
ISBN 9780878555864 - CAT# Y351955

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Summary

More than 90 record companies release over 9,000 pop records each year—a staggering total of 52,000 songs. Each one competes for the gold record, the recording industry's symbol of success that certifies $1 million worth of records have been sold. Solid Gold explains why, for each record that succeeds, countless others fail. This book follows the progress of a record through production, marketing, and distribution, and shows how a mistake made at any point can mean its doom. Denisoff suggests that a drastic shift in the demographic makeup of the pop music audience during the sixties has resulted in a broader listening public, including fans at every level of society.

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