Social Media Campaigns: Strategies for Public Relations and Marketing

1st Edition

Carolyn Mae Kim

Routledge
Published July 5, 2016
Textbook - 182 Pages
ISBN 9781138948600 - CAT# Y205867

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Summary

Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment. 

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