Service Innovation

1st Edition

Esam Mustafa

Routledge
Published March 19, 2019
Reference - 102 Pages - 1 B/W Illustrations
ISBN 9781138314658 - CAT# K391159
Series: Routledge Studies in Innovation, Organizations and Technology

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Summary

This book looks at service innovation, service industries, and innovation performance in services.

It seeks a broader explanation and understanding of services, service innovation and its performance, and the future of service innovation in different service industries. In addition, it discusses service domination in the big economies around the world and how that was created and supported by service innovation.

The book will be useful for academics interested in service innovation as well as practitioners in the service business.

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