Semiotics and Title Sequences: Text-Image Composites in Motion Graphics

1st Edition

Michael Betancourt

Routledge
Published January 27, 2017
Reference - 130 Pages - 35 B/W Illustrations
ISBN 9781138634206 - CAT# Y322858
Series: Routledge Studies in Media Theory and Practice

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Summary

Title sequences are the most obvious place where photography and typography combine on-screen, yet they are also a commonly neglected part of film studies. Semiotics and Title Sequences presents the first theoretical model and historical consideration of how text and image combine to create meaning in title sequences for film and television, before extending its analysis to include subtitles, intertitles, and the narrative role for typography. Detailed close readings of classic films starting with The Cabinet of Dr. Caligari, and including To Kill A Mockingbird, Dr. Strangelove, and The Good, the Bad and the Ugly, along with designs from television programs such as Magnum P.I., Castle, and Vikings present a critical assessment of title sequences as both an independent art form and an introduction to the film that follows.

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