Selling Architectural Ideas

1st Edition

Tom Porter

Taylor & Francis
Published December 23, 1999
Textbook - 160 Pages
ISBN 9780419232605 - CAT# RU29111

For Instructors Request Inspection Copy

USD$110.00

Currently out of stock
Add to Wish List
FREE Standard Shipping!

Summary

As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we confront the reality of a highly competitive world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful design tool.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title