Segmentation, Revenue Management and Pricing Analytics

1st Edition

Tudor Bodea, Mark Ferguson

Routledge
Published March 12, 2014
Textbook - 256 Pages - 7 B/W Illustrations
ISBN 9780415898331 - CAT# Y121373

For Instructors Request Inspection Copy

was $73.95

USD$59.16

SAVE ~$14.79

Add to Wish List
FREE Standard Shipping!

Summary

The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts.

Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits.

This book will be a useful and enlightening read for MBA students in pricing and revenue management, marketing, and service operations.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title