Search Marketing Strategies

1st Edition

James Colborn

Routledge
Published October 7, 2005
Reference - 234 Pages
ISBN 9780750666183 - CAT# Y127765

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Summary

Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.

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