Sales Management

1st Edition

Gerbrand Rustenburg, Arnold Steenbeek

Published April 21, 2015
Textbook - 494 Pages
ISBN 9789001807986 - CAT# Y186260

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This international textbook focuses on the strategic and operational aspects of sales management. With new material on  coaching and motivating sales teams, sales skills and leadership are developed in this unique product.

Sales Management teaches students how to gradually draw up a comprehensive sales plan: a process of analysing, learning, asking, brainstorming, writing, removing and reformulating. This comprehensive text provides core reading for students of sales and sales management globally.


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