SMACing the Bank: How to Use Social Media, Mobility, Analytics and Cloud Technologies to Transform the Business Processes of Banks and the Banking Experience

1st Edition

Balaji Raghunathan, Rajashekara Maiya

Auerbach Publications
Published November 13, 2017
Reference - 322 Pages - 30 B/W Illustrations
ISBN 9781498711937 - CAT# K25090

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  • Provides a consolidated "behind-the-scenes" explanation on how banks can leverage SMAC technology to influence the lives of their stakeholders and bridge the gap between legacy systems and the needs of a digital consumer
  • Focuses on the people, processes and technological aspects of digital transformation of banks using SMAC technologies
  • Provides examples where banks are effectively competing with Fintechs and non-banks entering into financial services business
  • Explores technological options to achieve "inclusive banking" and "Banking the Unbanked"


The formula for the Future of Work is called SMAC - social, mobile, analytics and cloud on one integrated stack where each function enables another to maximize its effect. This is the new enterprise IT model delivering an organization that is more connective, collaborative, real time and productive. This book provides a comprehensive view of how SMAC Technologies are impacting the entire banking "eco-system" as well as the key stakeholders, namely customers, employees and partners.