Rural Revival?: Place Marketing, Tree Change and Regional Migration in Australia

1st Edition

John Connell, Phil McManus

Routledge
Published November 11, 2016
Reference - 214 Pages
ISBN 9781138260160 - CAT# Y313949

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Summary

How, if possible, to re-populate declining rural and regional areas? Examining this crucial and complex issue in relation to Australia, this book explores how a particular organization, 'Country Week', has emerged and developed as one means of stimulating the repopulation of declining or stagnating areas. While this is a problem shared by many other developed countries in Europe and North America, Australia's 'Country Week' programme puts forward an innovative range of place-marketing strategies that challenge rural decline and urban migration and can offer new approaches which could be adopted more widely.

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