Published November 26, 2014
Reference - 1308 Pages
ISBN 9781138792760 - CAT# Y168928
Series: Routledge Library Editions: Consumer Behaviour
Blending elements from psychology, sociology, social anthropology, marketing and economics, the volumes in this set, originally published between 1936 and 1992, discuss the decision-making processes of buyers, both individually and in groups and how other factors such emotions affect buying behaviour. Many of the volumes also examine how consumer behaviour impacts on commercial marketing strategies.