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Routledge-Giappichelli Studies in Business and Management


About the Series

This series brings together the most significant works in Business, Economics and Finance by Italian authors that have been selected by the Giappichelli publishing house. It features cutting-edge research, addressing all of the major issues across a wide range of individual disciplines, helping to define and advance the field.

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Digital Channels and Social Media Management in Luxury Markets

Digital Channels and Social Media Management in Luxury Markets

1st Edition

By Fabrizio Mosca, Chiara Civera
November 30, 2017

In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following: new geographical market development, such as in the Far East, India, and some parts of Africa (...

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