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Routledge Critical Advertising Studies


About the Series

Routledge Critical Advertising Studies tracks the profound changes that have taken place in the field of advertising. Presenting thought-provoking scholarship from both prominent scholars and emerging researchers, these groundbreaking short form publications cover cutting-edge research concerns and contemporary issues within the field. Titles in the series explore emerging trends, present detailed case studies and offer new assessments of topics such as branded content, economic surveillance, product placement, gender in marketing, and promotional screen media. Responding quickly to the latest developments in the field, the series is intellectually compelling, refreshingly open, provocative and action-oriented.

Anyone interested in contributing to the series should contact the series editor Jonathan Hardy at j.hardy@uel.ac.uk

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Branded Entertainment and Cinema: The Marketisation of Italian Film

Branded Entertainment and Cinema: The Marketisation of Italian Film

1st Edition

Forthcoming

Gloria Dagnino
December 19, 2019

The history of Italian cinema is mostly regarded as a history of Italian auteurs. This book takes a different standpoint, looking at Italian cinema from the perspective of an unusual, but influential actor: advertisers. From the iconic Vespa scooter and the many other Made in Italy products...

Alternate Reality Games: Promotion and Participatory Culture

Alternate Reality Games: Promotion and Participatory Culture

1st Edition

Stephanie Janes
August 13, 2019

Using textual analysis, interviews with game designers, audience surveys, and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs). Historically, ARGs are rooted in advertising as...

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