The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.
By Jill L. McAleer, Brian R. Clifford, Barrie Gunter
March 01, 1995
This book addresses the subject of children and television -- how they view it, what they think of specific programs, and how these likes and dislikes affect learning of the content presented. Broad in coverage, it looks at evaluation, comprehension, and impact in the drama, information and ...
By Wendy Leeds-Hurwitz
August 01, 1993
Communication is, among other things, about the study of meaning -- how people convey ideas for themselves and to one another in their daily lives. Designed to close the gap between what we are able to do as social actors and what we are able to describe as social analysts, this book introduces the...
By Kathleen S. Kelly
April 01, 1991
This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication ...