The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.
Edited
By Carl W. Roberts
April 01, 1997
This book provides descriptions and illustrations of cutting-edge text analysis methods for communication and marketing research; cultural, historical-comparative, and event analysis; curriculum evaluation; psychological diagnosis; language development research; and for any research in which ...
By Silvia Knobloch-Westerwick
June 30, 2020
Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media ...
By Sidney Kraus
June 30, 2020
With this second edition, Kraus continues his examination of formal presidential debates, considering the experience of television in presidential elections, reviewing what has been learned about televised debates, and evaluating that knowledge in the context of the election process, specifically, ...
Edited
By Sheree Josephson, James Kelly, Ken Smith
April 22, 2020
This Handbook of Visual Communication explores the key theoretical areas and research methods of visual communication. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the discipline. ...
By Ronald L. Jackson II, Amber L. Johnson, Michael L. Hecht, Sidney A. Ribeau
November 28, 2019
Now in its third edition, this text examines how African Americans personally and culturally define themselves and how that definition informs their communication habits, practices, and norms. This edition includes new chapters that highlight discussions of gender and sexuality, intersectional ...
Edited
By Elizabeth E. Graham, Joseph P. Mazer
September 30, 2019
Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline. Volume III features entirely new content and offers an ...
Edited
By Jesper Stromback, Spiro Kiousis
August 14, 2019
The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations. The book continues its international orientation in order to fully contextualize the field amidst the various political...
By Carmen Maye, Roy L. Moore, Erik L. Collins
July 09, 2019
Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the ...
Edited
By Mary Beth Oliver, Arthur A. Raney, Jennings Bryant
June 28, 2019
Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students. This edition contains both new and updated content that reflects our media-saturated environments, ...
Edited
By Shelly Rodgers, Esther Thorson
May 01, 2019
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and ...
Edited
By Don W. Stacks, Michael B. Salwen, Kristen C. Eichhorn
March 06, 2019
This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area. It has been updated to address the growing influence of technology, changing relationships, and several growing integrated approaches to communication and ...
By Chris Segrin, Jeanne Flora
January 07, 2019
This third edition of Family Communication carefully examines state-of-the art research and theories of family communication and family relationships. In addition to presenting contemporary cutting-edge research, it also includes extensive presentation and application of classic theories and ...