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Routledge Communication Series


About the Series

The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.

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Media Management: A Casebook Approach

Media Management: A Casebook Approach

5th Edition

C. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, Wilson Lowrey
August 22, 2015

Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to...

Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations

Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations

2nd Edition

Eyun-Jung Ki, Jeong-Nam Kim, John A. Ledingham
April 21, 2015

The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value...

Applied Public Relations: Cases in Stakeholder Management

Applied Public Relations: Cases in Stakeholder Management

3rd Edition

Kathy Brittain Richardson, Marcie Hinton
April 01, 2015

With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries,...

Power in the Blood: A Handbook on Aids, Politics, and Communication

Power in the Blood: A Handbook on Aids, Politics, and Communication

1st Edition

William N. Elwood
February 27, 2015

In this single volume, William N. Elwood has gathered potent evidence of the impact that the HIV/AIDS epidemic has had on the world, its communities, and its inhabitants, and he addresses the role of communication in affecting the way in which people respond to AIDS. With a multidisciplinary group...

Time and Media Markets

Time and Media Markets

1st Edition

Alan B. Albarran, Angel Arrese Reca
February 27, 2015

This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and...

Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns

Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns

3rd Edition

Erica Weintraub Austin, Bruce E Pinkleton
February 13, 2015

Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps...

Broadcast Television Effects in A Remote Community

Broadcast Television Effects in A Remote Community

1st Edition

Tony Charlton, Barrie Gunter, Andrew Hannan
February 05, 2015

This book reports findings from a major, multidisciplinary study of the impact of broadcast television on the remote island community of St. Helena in the South Atlantic Ocean. Broadcast television was introduced to the island for the first time in March 1995. This introduction represented a major...

Critiquing Free Speech: First Amendment theory and the Challenge of Interdisciplinarity

Critiquing Free Speech: First Amendment theory and the Challenge of Interdisciplinarity

1st Edition

Matthew D. Bunker
December 22, 2014

In this exceptional volume, Matthew D. Bunker explores the work of contemporary free speech critics and argues that, while at times these critics provide important lessons, many of their conclusions must be rejected. Moreover, Bunker suggests that we be wary of interdisciplinary approaches to free...

Media Competition and Coexistence: The Theory of the Niche

Media Competition and Coexistence: The Theory of the Niche

1st Edition

John W. Dimmick
December 22, 2014

This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting,...

Television Talk Shows: Discourse, Performance, Spectacle

Television Talk Shows: Discourse, Performance, Spectacle

1st Edition

Andrew Tolson
December 22, 2014

The "talk show" has become a ubiquitous feature of American and European television. The various examples have been frequently discussed by academic commentators, as well as journalists in an attempt to place them in a cultural setting. Ultimately, the conclusion is reached by both academics and...

Cultures, Politics, and Research Programs: An International Assessment of Practical Problems in Field Research

Cultures, Politics, and Research Programs: An International Assessment of Practical Problems in Field Research

1st Edition

Uma Narula, W. Barnett Pearce
September 11, 2014

A compilation of authoritative reports from seasoned researchers working in eight different countries on five continents, this volume examines the concept that conditions of local feasibility are constitutive of research practices not simply obstructions to the realization of an ideal. The result...

Studies in Language and Social Interaction: In Honor of Robert Hopper

Studies in Language and Social Interaction: In Honor of Robert Hopper

1st Edition

Jennifer Mandelbaum, Phillip J. Glenn, Curtis D. LeBaron
July 17, 2014

This collection offers empirical studies and theoretical essays about human communication in everyday life. The writings come from many of the world's leading researchers and cut across academic boundaries, engaging scholars and teachers from such disciplines as communication, sociology,...

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