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Routledge Communication Series


About the Series

The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.

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The Business of Sports: Off the Field, in the Office, on the News

The Business of Sports: Off the Field, in the Office, on the News

3rd Edition

Mark Conrad
February 27, 2017

The Business of Sports provides a comprehensive foundation of the economic, organizational, legal and political components of the sports industry. Geared for journalism, communication and business students, but also an excellent resource for those working in sports, this text introduces readers to...

The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century

The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century

6th Edition

Richard M. Perloff
January 06, 2017

The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion...

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

6th Edition

Helen Katz
September 16, 2016

The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various...

The Poll With A Human Face: The National Issues Convention Experiment in Political Communication

The Poll With A Human Face: The National Issues Convention Experiment in Political Communication

1st Edition

Maxwell Mccombs, Amy Reynolds
September 06, 2016

In 1996, the National Issues Convention (NIC) assembled a national sample of 459 Americans on the campus of the University of Texas at Austin. This diverse group of Americans was seen and heard nationally. They spent three days in small group discussions of major public issues and participated in...

The Cognitive Bases of Interpersonal Communication

The Cognitive Bases of Interpersonal Communication

1st Edition

Dean E. Hewes
September 06, 2016

Our interpretations of the world we live in, and the people and institutions that comprise it, are acquired through complex interactions among what we believe to be true, what the world is, and/or what others think it is. Understanding those complex interactions is one of the most important goals...

Handbook of Communication and People With Disabilities: Research and Application

Handbook of Communication and People With Disabilities: Research and Application

1st Edition

Dawn O. Braithwaite, Teresa L. Thompson
August 26, 2016

This Handbook represents the first comprehensive collection of research on communication and people with disabilities. The editors have brought together original contributions focusing on the identity, social, and relationship adjustments faced by people with disabilities and those with whom they...

Media Education and the Liberal Arts: A Blueprint for the New Professionalism

Media Education and the Liberal Arts: A Blueprint for the New Professionalism

1st Edition

Robert O. Blanchard, William G. Christ
August 26, 2016

This book provides academic reformers with a blueprint for tackling the upheaval facing media education. It calls for a new professionalism that rejects the status quo, reflects the mission and diversity of individual programs, and demands a redefinition of both traditional media studies and the...

Negative Political Advertising: Coming of Age

Negative Political Advertising: Coming of Age

1st Edition

Karen S. Johnson-Cartee, Gary Copeland
August 26, 2016

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both...

Fund Raising and Public Relations: A Critical Analysis

Fund Raising and Public Relations: A Critical Analysis

1st Edition

Kathleen S. Kelly
August 26, 2016

This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication...

Media Effects and Society

Media Effects and Society

2nd Edition

Elizabeth M. Perse, Jennifer Lambe
August 25, 2016

Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and...

Crisis Communications: A Casebook Approach

Crisis Communications: A Casebook Approach

5th Edition

Kathleen Fearn-Banks
August 04, 2016

Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans,...

Social and Cultural Aspects of Vcr Use

Social and Cultural Aspects of Vcr Use

1st Edition

Julie Dobrow, Julie Dobrow, Julia R. Dobrow
July 11, 2016

First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company....

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