Rhetorical and Critical Approaches to Public Relations II

2nd Edition

Robert L. Heath, Elizabeth L. Toth, Damion Waymer

Routledge
Published February 19, 2009
Reference - 392 Pages
ISBN 9780805864243 - CAT# ER9681
Series: Routledge Communication Series

For Instructors Request Inspection Copy

was $71.95

USD$57.56

SAVE ~$14.39

Add to Wish List
FREE Standard Shipping!

Summary

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition’s contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title