Review of Marketing Research: Volume 2

1st Edition

Published November 1, 2005
Reference - 256 Pages
ISBN 9780765613059 - CAT# Y183633

For Instructors Request Inspection Copy

was $165.00


SAVE ~$33.00

Add to Wish List
FREE Standard Shipping!


This book provides current, comprehensive, state-of-the-art articles in review of marketing research. It describes a detailed framework for consumer action in terms of automaticity, purposiveness, and self-regulation. The book presents a review of affective forecasting and misforecasting.


We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title