Review of Marketing Research: Volume 2

1st Edition

Routledge
Published November 1, 2005
Reference - 256 Pages
ISBN 9780765613059 - CAT# Y183633

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Summary

This book provides current, comprehensive, state-of-the-art articles in review of marketing research. It describes a detailed framework for consumer action in terms of automaticity, purposiveness, and self-regulation. The book presents a review of affective forecasting and misforecasting.

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