Review of Marketing Research: Volume 1

1st Edition

Routledge
Published September 30, 2004
Reference - 352 Pages
ISBN 9780765613042 - CAT# Y183632

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Summary

This book provides current, comprehensive, state-of-the-art articles in review of marketing research. It contains a diverse set of review articles covering areas such as emotions, beauty, business and marketing strategy, organizational performance, reference scales, and correspondence analysis.

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