Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project

1st Edition

Christophe Midler, Bernard Jullien, Yannick Lung

Auerbach Publications
Published May 15, 2017
Reference - 178 Pages
ISBN 9781138037205 - CAT# K32944

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USD$59.95

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Summary

The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.