Retail Supply Chain Management

2nd Edition

James B. Ayers, Mary Ann Odegaard

CRC Press
Published October 2, 2017
Reference - 446 Pages - 52 B/W Illustrations
ISBN 9781498739146 - CAT# K26625

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Retail supply chain consists of multiple segments from sales to distribution to finance. Retail manufacturers rely on a complicated web of suppliers. Customer demand and market competition today requires extreme efficiency from end to end. This book offers the retail supply chain executive with the tools needed for full strategic advantage. The new edition gives special attention to recent challenges, such as vast technological change, higher levels of customer personalization, and more global supply chains.


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