Retail Supply Chain Management, Second Edition

James B. Ayers, Mary Ann Odegaard

October 2, 2017 by CRC Press
Reference - 446 Pages - 52 B/W Illustrations
ISBN 9781498739146 - CAT# K26625

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Features

  • Focuses on recent retailer challenge known as "omni-channeling," which refers to more customer personalization from design to delivery.
  • Helps supply chain strategists implement collaborative relationships within the organization
  • Helps strategists forge supply chain partnerships with more expansive chain
  • Shows which tactics can improve quality and reduce costs
  • Gives countless recognizable businesses as case studies

Summary

Retail supply chain consists of multiple segments from sales to distribution to finance. Retail manufacturers rely on a complicated web of suppliers. Customer demand and market competition today requires extreme efficiency from end to end. This book offers the retail supply chain executive with the tools needed for full strategic advantage. The new edition gives special attention to recent challenges, such as vast technological change, higher levels of customer personalization, and more global supply chains.

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